The science of eye beauty

Taking care of your eyes shouldn’t be a compromise. Introducing: LUMIFY Eye Illuminations, a trio of specialty eye care products developed for the sensitive eye area. 

When the team at Bausch + Lomb was ready to expand their product line from their iconic redness reliever eye drops, our team set to work on building a brand identity, tone, voice, and design that reflected the clinical rigor and beauty-forward style of LUMIFY. 

Category: OTC Eye Care

Agency: BARKER

My Role: Associate Art Director

Brand Launch Strategy / Art Direction / 360 Campaign / Photography / Digital Video / Social / UI + UX / OOH / Print

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We balanced LUMIFY’s clinical expertise with a more elevated look and feel through macro product shots, ingredient textures and close up beauty moments.

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