Give ibs-d the x.
When IBS-D starts to feel less like a condition, and more like stalker that won’t leave you alone, you know it’s time to find a new treatment. This campaign personifies IBS-D (irritable bowel syndrome and diarrhea) as a character who follows our Hero around mercilessly. XIFAXAN comes in to save the day and provide lasting relief from abdominal pain and diarrhea.
Category: DTC Pharma
Agency: BARKER
My Role: Associate Art Director
Art Direction / 360 Campaign / Photography / Digital / Social / Web Development
To help with consumer memorability of the brand and to evoke the feeling of IBS-D suffers wanting to alleviate their symptoms, we created a visual devise of an “X” mark to X-out their symptoms. This also encourages patients to take action and ask their healthcare provider for XIFAXAN by name.
A personality-led brochure.
USP-forward. Built for patients.
